The New BMW 6 Series Coupé and Convertible

June 28th, 2007

BMW has unveiled the new BMW 6 Series Coupé and the BMW 6 Series Convertible that will offer even greater thrill and more style than ever before, ahead of their arrival in Australia late this year.

The new 6 Series models feature highly attractive modifications to their characteristic design, an interior further refined in many details and boasting new colour highlights as well as innovations in drive technology and on the driver assistance and safety systems.

Indeed, through their looks and style, combined with cutting-edge technology, both models are authentic representations of the classic Gran Turismo, featuring modern highlights together with classic qualities.

Maximum supremacy at the wheel ? that is what you get from the eight-cylinder power unit featured in the BMW 650i Coupé and the BMW 650i Convertible. Developing maximum output of 270 kW from engine capacity of 4.8 litres, this power unit allows truly dynamic performance combined with incomparable smoothness and refinement.

The new six-speed automatic sports transmission is tailored perfectly to the character of the BMW 6 Series, combining comfortable cruising with the option at any time to use the full power and muscle of the engine for all-out acceleration and driving dynamics.

Style and sport are indeed the strongholds of the BMW 6 Series: Either as an elegant Sports Coupé in the proud tradition of a genuine Gran Turismo or as a dynamic Luxury Convertible enabling the driver and passengers to enjoy the wind rushing by in an incomparable manner. Both models combine their strengths with the convincing everyday driving qualities of a large and spacious 2+2-seater.

The BMW 6 Series Coupé and Convertible stand for a heritage of no less than 70 years dedicated to the thrill of mobility and success in motorsport. Cars such as the BMW 327/328 Coupé, the BMW 3200 CS, the BMW 3.0 CSi or the first generation of the BMW 6 Series to this day still represent the unique combination of elegance and competition-oriented sportiness so characteristic of BMW.

The history of exclusive and dynamic driving pleasure with nothing but the sky above was originally introduced in the BMW 327 Convertible, the BMW 335 Convertible, and the BMW 503 Convertible, all of them milestones in technology and design, with a strong and lasting impact on the ongoing development of the brand and its products.

The BMW 6 Series today also plays a significant role within the brand?s model portfolio. It is indeed the benchmark for innovation, a powerful expression of progress in technology and, at the same time, the strong performer interacting with a particularly demanding target group. Cars of this kind establish a particularly active relationship between the manufacturer and the customer, the dedicated driver opting for a BMW 6 Series Coupé or, respectively, a BMW 6 Series Convertible showing a clear preference for the BMW brand and, at the same time, a strong affinity to innovations in technology, premium quality, and individual style.

An attitude of this kind creates a particularly close relationship with the product and its features not only prior to, but also after purchasing the car. Innovations of this standard endorsed and acknowledged by the critical customer of this calibre have the potential to define the progress of the entire brand. This, in turn, makes the BMW 6 Series a role model not only in design, but also in its control and operating concept, its comfort functions, chassis and suspension technology, and driver assistance systems.

More than 75,500 cars built within just over three years are impressive proof of the close link between the BMW brand and the tradition of the sophisticated, top-quality Gran Turismo. In this segment, facing keen competition from a number of high-ranking competitors, the BMW 6 Series, measured in terms of registration figures, ranks a proud second among all luxury sports cars the world over. In other words, right from the start it immediately left all competitors with comparable all-round qualities far behind.

 

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